Good Sportsman Marketing Completes Two Add-ons

DETROIT, MI, May 25, 2017 – Huron Capital announced today that its portfolio company, Dallas, Texas-based Good Sportsman Marketing (“GSM”), has recently completed two add-on acquisitions.  GSM acquired Scent Web from Beaverton, Mich.-based A-Way Hunting Products, Inc., and also acquired Eugene, Ore.-based Bullseye Camera Systems (“Bullseye”). These represent the second and third add-on acquisitions for GSM since Huron Capital’s initial investment in June 2016.

Scent Web has a patented delivery mechanism for dispensing deer scent attractants, which builds on GSM’s portfolio of innovative products that enhance the hunting experience. The acquisition represents GSM’s initial expansion into the scent/attractants market.

Bullseye designs, assembles and distributes target shooting camera systems.  Using Bullseye’s camera system and its proprietary software application, shooters can view targets from long distances from mobile device as well as utilize several interactive features of the software for a unique experience at the range.

“Scent Web and Bullseye are great additions to our growing product lineup,” said Eddie Castro, CEO of GSM. “Scent Web offers several unique attributes that differentiate it from competing products, and we believe this will be a key product category extension for our Hunting Made Easy line. Meanwhile, Bullseye will be the initial building block in our new Shooting Made Easy line.”

Sean Roberts, Principal at Huron Capital, added, “We’re thrilled to add not one but two more acquisitions to GSM. Eddie and the GSM team have proven the ability to drive growth across their portfolio of products, and we look forward to seeing the potential of these new products through GSM’s distribution. We are excited about the future for both Scent Web and Bullseye, and are eager to pursue additional acquisitions as we expand the GSM platform.”

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