In 2012, as part of an ExecFactor® initiative in the specialty chemicals and films market, Huron Capital partnered with the executive management of Optimum Plastics (f/k/a Bloomer Plastics) to facilitate a management buyout of the company. Headquartered in Bloomer, WI, Optimum is a leading manufacturer of custom and cast embossed and blown film structures across a wide range of industrial, consumer, medical, and packaging end markets. Optimum was seeking an investor to facilitate the retirement of the company’s President and provide liquidity to the widow of the former owner.

Why Huron Capital?

While the then-current President was looking to transition into retirement, the remainder of the management team, including the CFO, VP of Sales, and VP of Manufacturing, remained committed to the business and were highly enthusiastic about continuing to drive growth and create value at the company. Huron Capital was selected because of its strong partnership philosophy, cultural fit with the management team, and relevant experience in the specialty chemicals sector. Huron Capital invested in the company with the objective of leveraging its attractive niche in the specialty film market, bolstering its business development efforts to drive new customer growth, and executing on an acquisition strategy.

Building Leaders

  • Added depth to the management team by hiring additional resources for key operational and business development roles, including a seasoned films and packaging CEO, COO and rebuilt a sales team with relevant multi-channel film application experience.
  • Invested approximately $10 million in capital expenditures to upgrade existing equipment and add capacity, which included two new state-of-the-art production lines and significant upgrades to three others.
  • Extended the company’s product line beyond cast embossed films to include blown barrier film technology through a strategic add-on acquisition of comparable size to the initial platform.
  • Executed initiatives to reduce scrap, improve changeovers, add throughput, and reduce product returns.


Through a combination of organic and acquisitive growth, the company grew annual revenue from $45 million to over $100 million while increasing headcount by over two times during Huron Capital’s ownership period. In 2015, Optimum became part of Charter NEX Films.