Huron Capital Makes Significant Investment in Artissimo Designs

Consumer Products Company is Huron’s Fourth Platform in Canada

Detroit, MI – July 26, 2010 // Huron Capital Partners LLC announced today that it has made a significant investment in Artissimo Holdings, Inc., d/b/a Artissimo Designs (“Artissimo”), to support management in its growth plans. The transaction marks the 48th investment overall for Huron and the fourth investment platform in Canada in three years. Based in Los Angeles and Montreal, Artissimo is the leading provider of moderately priced wall décor sold at almost every level of the retail store trade. Artissimo uses its leading art publisher relationships, design capabilities and patented manufacturing methods to create high quality manufactured art at value price points.

“It was important to us to find a firm that appreciated everything we’ve worked so hard to create in the last 12 years,” said Artissimo CEO Ken Floyd. “At the same time, we needed a firm that could assist us with our plans to reach the next stage in our evolution. Huron Capital fit well for both of our requirements.”

The Artissimo investment builds on Huron’s long-standing expertise in the consumer products sector. This latest investment was made through The Huron Fund III, L.P., a private equity fund raised in 2008 with $350 million in committed equity capital.

“The team at Artissimo has done a fantastic job in offering extremely attractive art to its customers at affordable prices,” said Huron Principal Jeremy Busch. “We were particularly attracted to Artissimo’s worldwide production capabilities and systematic image selection process. The combination has allowed Artissimo to act as a true partner to its customers.”

“We wanted to partner with a firm that understood our unique culture on both sides of the border,” said Michael Chaimberg, President of Artissimo. “We are a different kind of company and we required a partner that really felt comfortable for us.” Michael Beauregard, a Partner at Huron noted, “We are very excited about this investment and believe that it validates our strategy of expanding our Canadian presence by opening up a permanent & staffed office in Toronto in 2009. This has been our fourth platform investment in Canada in a little over 3 years. Having Jeremy in Toronto full-time has accelerated our dealflow and capital deployment schedule. We believe that the dynamics of the Canadian economy will ensure that Canada will remain an attractive investment market for us.”

The Artissimo investment further demonstrates Huron Capital’s commitment to the Canadian middle market. In August 2009, Huron indicated that it reserved $100 million to support the build-up of a broader Canadian portfolio. Huron expects to propel the firm’s growth equity, buyout and late-stage investment activities throughout the country. With significant available capital, Huron continues to aggressively seek new investment opportunities in both Canada and the U.S.